Publications.

Publications on the topic of pricing.

Books, white papers and studies: our most important publications.

Be inspired by our selected specialist literature.

Professional literature. 

Pricing books.

Handbook-on-the-Psychology-of-Pricing

Book

Handbook on the Psychology of Pricing

Dr. Markus Husemann-Kopetzky

stars_45

4.4

  • More than one hundred price psychology effects for inspiration.
  • Regular updates on current research results on a designated website for readers.
  • Scientifically sound and industry-independent impulses.

English
ISBN 978-3947897001

Preispsychologie-In-vier-Schritten-zur-optimierten-Preisgestaltung

Book

Preispsychologie: In vier Schritten zur optimierten Preisgestaltung

Dr. Markus Husemann-Kopetzky

stars_45

4.5

  • Immerse yourself in the topic of "pricing psychology" in one afternoon.
  • The "4-P model of pricing psychology" as a structuring aid for implementation projects.
  • Starting points for targeted consolidation.

German
ISBN 978-3658296650

Downloads. 

Exclusive studies, articles and insights.

Datenbasiertes-Entscheiden-im-Handel-E-Commerce-Teil-1-Standortbestimmung-Umstellungsperspektive-und-Performance-Unterschiede

Exclusive study

Datenbasiertes Entscheiden
im Handel & E-Commerce

Teil 1 von 3

Standortbestimmung, Umstellungsperspektive und Performance-Unterschiede.

  • Assessment of the current state of decision-making behavior in retail & e-commerce.
  • Evaluation of the entrepreneurial added value of more data-based decision-making.
  • Overview of obstacles on the way to data-based decision-making.
Datenbasiertes-Entscheiden-im-Handel-E-Commerce-Teil-2-Deep-Dive-in-sieben-zentrale-Entscheidungen-und-die-Rolle-von-Kunstlicher-Intelligenz

Exclusive study

Datenbasiertes Entscheiden
im Handel & E-Commerce

Teil 2 von 3

Deep Dive in sieben zentrale Entscheidungen und die Rolle von Künstlicher Intelligenz.

  • Derivation of the four decision-making situations that benefit most from stronger data-based decision-making.
  • Assessment of the current use and future importance of artificial intelligence (AI) in decision-making.
  • Recommendation on the use case for investing in AI for decision-making with the highest potential return.
Datenbasiertes-Entscheiden-im-Handel-E-Commerce-Teil-3-Einschatzung-und-Reaktion-auf-einen-datenorientierten-Wettbewerb-aus-Asien

Exclusive study

Datenbasiertes Entscheiden
im Handel & E-Commerce

Teil 3 von 3

Einschätzung und Reaktion auf einen datenorientierten Wettbewerb aus Asien.

  • Assessment of the relevance of Asian competition (Temu, Shein, etc.) for German retail and e-commerce.
  • Assessment of the competitiveness of German retailers and e-commerce companies compared to the Asian competition.
  • Scope of the perceived need for action in response to Asian competition.
PMI-Profit-Sprint

Pricing insights

Profit Sprint

Gewinn und Liquidität mit sechs Sofortmaßnahmen kurzfristig steigern.

  • Six levers for short-term profit and liquidity.
  • Guidance on which levers are currently relevant for you.
  • Tasks and reflection questions for immediate implementation.
PMI-Psychologische-Preisgestaltung-durch-Kunstliche-Intelligenz

Article / Interview

Psychologische Preisgestaltung durch Künstliche Intelligenz

Swiss Marketing Review

  • Practical examples beyond mathematical price optimization.
  • Comprehensible introduction to the application of artificial intelligence in pricing.
  • Case study.
PMI-Steuern-uber-das-Hirn

Article / Interview

Steuern über das Hirn

W&V

  • Inspiring interview on behavioral pricing.
  • Practical examples and anecdotes from the field.
  • Scientific findings packaged in a practical way.

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