Information according to GDPR.

Privacy.

Table of Contents

I. General

(1) In the following, we inform you about the collection of personal data when using our website.

(2) The term 'personal data' means, with reference to the definition of Article 4 No. 1 of Regulation (EU) 2016/679 (hereinafter referred to as 'General Data Protection Regulation' or 'GDPR' for short), all data that can be personally related to you. This includes, for example, name, address, e-mail address, user behavior. With regard to further terminology, in particular the terms processing', 'controller', 'processor' and 'consent', we refer to the legal data protection definitions of Art. 4 DSGVO.

(3) We process personal data only to the extent necessary to provide a functional website and the content and services offered by us. Personal data is regularly processed only if you have given us your consent within the meaning of Art. 6 (1) a) DSGVO or if the processing is permitted by statutory provisions, in particular by one of the legal bases mentioned in Art. 6 (1) b) to f) DSGVO.

(4) Your personal data will be deleted or blocked as soon as the purpose of storage ceases to apply. In addition, storage may take place if this has been provided for by national or European regulations to which we are subject. In this case, the data will be blocked or deleted when the storage period prescribed by the respective regulations has expired. The latter does not apply if further storage of the data is necessary for the conclusion or fulfilment of a contract.

(5) If we wish to use commissioned service providers for individual functions of our website or use your data for advertising purposes, we will inform you in detail about the respective processes below.

II. Responsible party

(1) The responsible party within the meaning of Art. 4 No. 7 GDRP, the other data protection laws applicable in the Member States of the European Union and other regulations and provisions of a data protection nature is:

Price Management Institute GmbH
Managing Director: Dr. Markus Husemann-Kopetzky

Pater-Rupert-Mayer-Str. 38a
82049 Pullach

Phone: +49 89 52352850
Email address: mhk@pricemanagementinstitute.com

Register court: Amtsgericht München
Register number: HRB 261721

(2) For further details on the responsible body, please refer to our imprint.

III. Your rights

(1) You have the following rights in relation to us in respect of personal data relating to you:

  • the right of access,
  • the right to rectification and erasure,
  • the right to restriction of processing,
  • the right to object to processing,
  • the right to data portability.

(2) Additionally, you have the right to lodge a complaint with a data protection supervisory authority about our processing of your personal data.

IV. Processing of personal data during informational use of our website

(1) If you access our website without registering or otherwise providing us with information ('Informational Use'), we only collect the personal data that your web browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to enable you to view our website and to ensure its stability and security: IP address, Date and time of the request, Time zone difference to GMT, Content of the web page, Access status (HTTP status), Amount of data transferred, Request website, Web browser, operating system, browser language and version

(2) The aforementioned data is also stored in so-called log files on our servers. A storage of this data together with other personal data of you does not take place.

(3) The storage of the above-mentioned data in log files serves to ensure the functionality and optimization of our website as well as to ensure the security of our information technology systems.

(4) An evaluation of this data for marketing purposes does not take place. In the above purposes lies our legitimate interest in data processing. The legal basis for the collection and temporary storage of the aforementioned data and the log files is Art. 6 para. 1 p. 1 lit. f) GDRP. The aforementioned data for the provision of our website will be deleted when the respective session has ended. The collection of the above data for the provision of our website is mandatory for the operation of our website. There is no possibility to object.

V. Processing of personal data by cookies

(1) We use so-called cookies on our website. Cookies are small text files that are stored on the storage medium of your end device, for example on a hard drive, and through which certain information flows to us as the body that sets the cookie. Cookies cannot execute programs or transmit viruses to your end device. This website uses the following types of cookies, the scope and functionality of which are explained below.

(2) Cookies that are stored in association with your web browser:

(3) The processing of personal data by the aforementioned cookies serves to make the offer of our website as a whole more user-friendly and effective for you. Some functions of our website cannot be offered without the use of these cookies. In particular, some functions of our website require that your web browser can still be identified after a page change. If you have an account, we use the cookies to identify you for subsequent visits. This prevents you from having to log in again each time you visit our website. The data processed by cookies that are required to provide the functions of our website are not used to create user profiles. Where cookies are used for analysis purposes, they are used to improve the quality and user-friendliness of our website, its content and functions. They enable us to track how the website, which functions and how often they are used. This enables us to continuously optimize our offer.

(4) In the above purposes lies our legitimate interest in data processing. The legal basis is Art. 6 (1) lit. f) GDRP.

(5) The above cookies are stored on your terminal device and transmitted from it to our server. You can therefore configure the processing of data and information by cookies yourself. You can make appropriate configurations in the settings of your web browser, through which you can, for example, reject third-party cookies or cookies altogether. In this context, we would like to point out that you may then not be able to use all functions of our website properly. In addition, we recommend a regular manual deletion of cookies as well as your browser history.

VI. Other functions and offers of our website

(1) In addition to the aforementioned informational use of our website, we offer various services that you can use if you are interested. This usually requires the provision of further personal data. We need this data to provide the respective service. The aforementioned data processing principles apply.

(2) In some cases, we use external service providers to process this data, which have been carefully selected and commissioned by us. These service providers are bound by our instructions and are regularly monitored by us. Insofar as personal data is passed on to third parties in the course of services which we offer jointly with partners, you can find more detailed information in the following descriptions of the individual services. If these third parties are based in a country outside the European Economic Area, you can find more detailed information about the consequences of this circumstance in the following descriptions of the individual services.

VII. Contacting us

(1) If you contact us by e-mail, the personal data you send to us with your e-mail will be stored.

(2) In addition, we maintain a contact form on our website with which you can contact us. In doing so, the data you enter in the input mask is transmitted to us and stored: Salutation, First name, Last name, Email address, Unternehmensname, Jobbezeichnung.

(3) The data will only be used to answer your questions. Unless explicitly stated in this privacy policy, the data will not be shared with third parties. In addition, we record your IP address and the time of sending.

(4) The processing of the above personal data is solely for the purpose of dealing with your enquiries.

(5) The processing of further personal data, which is generated by the use of the contact form provided on our website, serves to prevent misuse as well as to ensure the security of our information technology systems.

(6) This is also our legitimate interest in processing your personal data. Insofar as you have given us consent for this, the legal basis for the processing of this data is Art. 6 para. 1 lit. a) GDRP. Otherwise, the legal basis for the processing of this data is Art. 6 (1) (f) GDRP, in particular in the event that the data is transmitted to us by you by sending us an e-mail. Insofar as you wish to work towards the conclusion of a contract by sending us an e-mail, Art. 6 (1) (b) GDRP constitutes an additional legal basis.

(7) The data will be deleted, subject to statutory retention periods, as soon as we have conclusively processed your request. When contacting us by e-mail, you can object to the storage of your personal data at any time. We would like to point out that in this case your request cannot be processed any further. You can declare the revocation or the objection by sending an e-mail to our e-mail address given in the imprint.

VIII. Newsletter

(1) We provide a newsletter to which you can subscribe on our website. Details of the newsletter, in particular its possible contents, are named in the declaration of consent. If you subscribe to our newsletter, the data you entered in the input mask when registering for the newsletter will be transmitted to us. To sign up to receive the newsletter, you must provide mandatory data requested by us: Salutation, First name, Last name, Email address, Unternehmensname, Jobbezeichnung.

(2) If you provide any other personally identifiable information during the registration process, such information is optional.

(3) For the registration to our newsletter we use the so-called double opt-in procedure. After your registration, we will send you an e-mail to the e-mail address you provided, in which we ask you to confirm that you want us to send you the newsletter in the future. If you do not confirm your registration within the period specified in the e-mail, the data you provided will be blocked and deleted after 48 Stunden. In addition, we store in each case your IP address and the time of registration for the newsletter and the time of confirmation. In connection with the processing of the data for sending the newsletter, the data will not be passed on to third parties. This data is used exclusively for sending the newsletter.

(4) Unless we make use of a third-party provider named below to send the newsletter, no data will be passed on to third parties in connection with the processing of the data for sending the newsletter.

(5) The data you enter in the input mask when registering will be processed for the purpose of addressing you personally. After your confirmation, we store your e-mail address in order to be able to send you the newsletter. We store the respective IP address and the times of registration and confirmation in order to be able to prove your registration and, if necessary, to clarify a possible misuse of your personal data. This is also our legitimate interest. Insofar as you have given us your consent, the legal basis for the processing is Art. 6 para. 1 p. 1 lit. a) GDRP. Insofar as the processing is otherwise based on our legitimate interests, the legal basis is Art. 6 (1) p. 1 lit. f) GDRP.

(6) The above data will be deleted as soon as they are no longer necessary for achieving the above purposes. We therefore store your above-mentioned data as long as you have subscribed to the newsletter. After unsubscribing from the newsletter, we store the aforementioned data purely statistically and anonymously.

(7) You can revoke your consent to receive the newsletter at any time by unsubscribing. You can unsubscribe by clicking on the link contained in every newsletter e-mail sent to you by us.

(8) We would like to point out that we evaluate your user behaviour when sending the newsletter. The newsletter emails we send contain a so-called web beacon or a so-called tracking pixel. This is a single-pixel image file that is stored on our website. The data mentioned in this section and the web beacons are linked to your e-mail address and an individual ID for evaluation purposes. The links contained in the newsletter also contain this ID. We create a user profile based on the aforementioned data. In doing so, we record when you read the newsletter and which links you click on in the newsletter email. From this we deduce your personal interests. We link this data to your user behaviour on our website.

(9) This processing of data serves the purpose of tailoring the newsletter to your individual interests, optimising our offer and making it more interesting for you overall. This is also our legitimate interest. Insofar as you have given us your consent, the legal basis for the processing is Art. 6 para. 1 p. 1 lit. a) GDRP. Insofar as the processing is otherwise based on our legitimate interests, the legal basis is Art. 6 (1) S. 1 lit. f) GDRP. Insofar as you have given us consent for the aforementioned processing of the data, you can revoke this consent at any time. You can object to this evaluation of your user behaviour at any time by clicking on the separate link contained in every newsletter e-mail. Furthermore, you can prevent the aforementioned evaluation of your user behaviour if you have deactivated the display of images in your e-mail program by default. Please note that in this case the newsletter will not be displayed in full and you may not be able to use all the functions of the newsletter. If you manually activate the display of images, the evaluation of your user behavior just described will take place again.

IX. Blog

(1) On our website we offer a blog. In this blog we publish contributions to different topics.

(2) If you have given us consent to store the data, you can revoke this consent at any time. You may object to this storage of the aforementioned data at any time.

X. ConvertKit

Wir verwenden auf unserem Internetauftritt "ConvertKit", einen Dienst der Convertkit LLC, 750 W Bannock St #761, Boise (Idaho), ID 83702, Vereinigte Staaten (nachfolgend bezeichnet als "ConvertKit").

Wir verwenden ConvertKit zu dem Zweck, unseren E-Mail-Versand durchzuführen. Hierfür verwenden wir Ihre bei der Anmeldung zu unserem Newsletter bereitgestellten Daten, die wir zu diesem Zweck an CometKit weitergeben. Daraus folgt auch unser berechtigtes Interesse an der Bereitstellung eines funktionsfähigen und sicheren Newslettersystems. Rechtsgrundlage ist Art. 6 Abs. 1 S. 1 lit. f) DSGVO (berechtigtes Interesse). Soweit Sie uns eine Einwilligung erteilt haben, ist Rechtsgrundlage Art. 6 Ans. 1 S. 1 lit. a) DSGVO.

Um ConvertKit zur Auftragsverarbeitung der übermittelten Daten nur entsprechend unserer Weisungen und zur Einhaltung der geltenden Datenschutzvorschriften zu verpflichten, haben wir mit ConvertKit einen Auftragsverarbeitungsvertrag abgeschlossen.

Informationen des Drittanbieters: Convertkit LLC, 750 W Bannock St #761, Boise, ID, 83702, USA

Weitere Informationen zur Datennutzung durch ConvertKit, zu Einstellungs- und Widerspruchsmöglichkeiten sowie zum Datenschutz können Sie der nachfolgenden Webseite von ConvertKit entnehmen: https://convertkit.com/privacy

XI. Cookiebot

We use the service on our website.

The service allows us to obtain, manage and document consent.

The legal basis is Art. 6 para. 1 p. 1 lit. c) GDRP (fulfillment of legal obligation).

Provider:
Usercentrics A/S
Havnegade 39
1058 Kopenhagen
Denmark
https://www.cookiebot.com/de/
https://www.cookiebot.com/de/privacy-policy/

XII. Google Analytics 4

We use the service on our website.

We use the service to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user. The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected.

The service uses cookies, i.e. small text files that are stored on your end device and enable an analysis of your use of our website. The information generated by the cookie about the use of our website is transmitted to a server of the provider within the EU and stored there. The IP addresses are shortened on these servers. A correspondingly pseudonymised data set is transmitted to the USA. The provider of this service will use this information to evaluate your use of our website on our behalf, to compile reports on website use and to provide us with other services related to website use and internet use. Pseudonymous usage profiles can be created from the processed data. The provider of this service can track you across different devices and thereby record your user behavior in detail.

The service transmits personal data to the USA. The EU Commission has decided that this country offers an adequate level of data protection (TADPF). The service has submitted to the TADPF.

You can also prevent the storage of cookies generated by this service by making the appropriate settings in your web browser. We would like to point out that in this case you may not be able to use all the functions of our website. If you want to prevent the collection of data generated by the cookie and related to your user behavior (including your IP address), as well as the processing of this data by the provider of the service, you can also download and install the web browser plugin available at the following link:

https://tools.google.com/dlpage/gaoptout?hl=de

In order to oblige the provider of this service to process the transmitted data only in accordance with our instructions and to comply with the applicable data protection regulations, we have concluded an order processing agreement with the provider.

The legal basis is Art. 6 para. 1 p. 1 lit. a) GDPR (consent).

Provider:
Google Ireland Limited
Google Building Gordon House
Barrow St
4 Dublin
Ireland
Phone +353 1 543 1000
Fax +353 1 686 5660
https://www.google.de/

XIII. Google Tag Manager

We use the service on our website.

The service allows us as marketers to manage website tags through one interface. The tool that implements the tags is a cookieless domain and does not collect any personal data itself. The service provides for the triggering of other tags, which in turn may collect data. The service does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags that are implemented with the service.

Provider:
Google Ireland Limited
Google Building Gordon House
Barrow St
4 Dublin
Ireland
Phone +353 1 543 1000
Fax +353 1 686 5660
https://www.google.de/

https://policies.google.com/privacy?hl=de&gl=de

XIV. Vimeo

We use the service on our website.

When you open a website in which a media conten of the provider is embedded, data is transmitted to a server of the provider and stored there. If you have a user account with the provider and are registered, the provider can thereby assign the visit to your user account. The provider stores this data as user profiles and uses it for purposes of advertising, market research and/or demand-oriented design of its websites. Such an evaluation is carried out in particular (also for non-logged-in users) for the display of needs-based advertising and to inform other users about your activities on our website. You have the right to object to the creation of these user profiles. Please contact the provider directly.

We include content from the provider on the web pages of our Internet presence in order to make this content directly available to you without you having to call up the content separately on the provider's pages. This allows us to improve our offer and the user experience for you and make it more interesting.

The legal basis is Art. 6 para. 1 p. 1 lit. a) GDPR (consent).

Provider:
Vimeo.com, Inc.
555 West 18th Street
New York 10011 New York
United States of America
https://vimeo.com/

XV. Yoast

We use the service on our website.No personal data is processed when using the service.

Provider:
Yoast BV
Don Emanuelstraat 3

6602 GX Wijchen
Netherlands
Phone +31 24 8200337
https://yoast.com/

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