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IT&Production: Pricing Software | CPQ as linkage between Engineering and Sales

Summary

Manufacturing SMEs invest heavily in better products, but the sales of these products often fail to keep pace with engineering. In our article for IT&Production, we demonstrate how CPQ software (Configure, Price, Quote) more closely integrates sales and production: from the opportunity in CRM, through configuration and pricing, to the order in ERP. Using twelve examples from four areas (efficient quotes, pricing, sales management, and process integration), we illustrate how CPQ, as pricing software, ensures more consistent prices, transparent discounts and conditions, and a controllable pocket margin. The connection to controlling and analytics systems also creates the data basis for continuous price optimization, for example, through artificial intelligence or machine learning. Our recommendation is to start with the sub-process where the need for action is greatest.

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Article available for download (only in German)

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Kurzbeitrag, Presse

IT&Production: Pricing Software | CPQ as linkage between Engineering and Sales

Summary Manufacturing SMEs invest heavily in better products, but the sales of these products often fail to keep pace with engineering. In our article for IT&Production, we demonstrate how CPQ

Read the article →

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