This is us.

Price Management Institute.

Founded by Dr. Markus Husemann-Kopetzky, one of the leading pricing experts in Europe.

Markus combines academic depth with practical management experience and dozens of consulting projects to create unique added value for his clients.


Dr. Markus Husemann-Kopetzky: Expertise, experience and passion for pricing.

As founder and managing director of the Price Management Institute, Markus has already helped dozens of companies to optimize their pricing in order to increase sales.

His expertise is sought after by companies of all sizes — from SMEs to global corporations.

Markus is also a sought-after speaker and author. He participates in cutting-edge pricing research as a senior research fellow and university lecturer.

His Handbook on the Psychology of Pricing is one of the best pricing books in the world, and his articles, interviews and research findings are published by trade journals and mainstream media.

He regularly sends out the newsletter Pricing Nuggets.

Find Markus on


Expert & Trusted Advisor

More than ten years of management and project experience as a management consultant. Led dozens of projects in price management. Annual turnover of our client base +15 billion EUR.

Pricing Researcher

Active guest researcher at the Freie Universität Berlin at one of the leading chairs for B2B marketing (published in leading scientific journals).

Pricing Leader

More than 5 years in responsible pricing position for the world's leading e-commerce company.


Guest lectures on pricing at more than ten universities and colleges in Germany and abroad per year.

Selected media


Selected conferences and events


Our credo.

“We aim to help every company develop their full market potential.”

Dr. Markus Husemann-Kopetzky

Founder & Managing Director
Price Management Institute

Markus, speaker and author.

Speaker and author.

Dr. Markus Husemann-Kopetzky.


lectures and keynotes
across Europe per year


people inspired,
live and online


tangible passion
for pricing

Experience Markus.

Upcoming Events.

  • 27.09.2024
  • "Build Your Pricing Case for the C-Suite"
    EPP Global Retail & E-Commerce Pricing Forum 2024
  • Barcelona, ES
  • Keynote
  • 24.10.2024
  • Teaching Faculty, CPEx certification training
    European Pricing Platform (EPP)
  • Lisbon, PT
  • Training
  • 06.11.2024
  • "Artificial Intelligence in Pricing", Invited Speaker
    EHI Technologietage 2024
  • Bonn, DE
  • Keynote
Past Events 2024
  • 18.06.2024
  • Two guest lectures at Paderborn University
    in courses "Marketing Research" and "Consumer Behavior"
  • Paderborn, DE
  • Lecture
  • 07.06.2024
  • Guest lectures at TU Dortmund University
    in the course "Consumer Research"
  • Dortmund, DE
  • Guest lecture
  • 06.06.2024
  • "Preispsychologie: Wenn mehr als die eine Zahl zählt"
    Retail Beats Zukunftsfestival 2024
  • Mainhausen, DE
  • Keynote
  • 05.06.2024
  • Guest lecture at RheinMain University of Applied Science
    in the course "Practice of Marketing"
  • Wiesbaden, DE
  • Guest Lecture
  • 04.06.2024
  • Guest lecture at University of Kiel
    in the course "Digital Marketing"
  • Kiel, DE
  • Guest Lecture
  • 24.04.2024
  • Teaching Faculty, CPEx Certification Training
    European Pricing Platform (EPP)
  • Berlin, DE
  • Training
  • 22.03.2024
  • "Selection Process for AI Pricing Tools", Invited Speaker
  • Online
  • Webinar
  • 30.01.2024
  • "Psychology of Pricing", Interview
    by Prof. Jose Mendoza (New York University)
  • Online
  • Interview

"Markus is one of the most important pricing influencers in Europe."


Pol Vanaerde

President, European Pricing Platform (EPP)

"It is truly impressive how Dr. Markus Husemann-Kopetzky applies and transfers his deep pricing expertise so that the value for the company becomes strikingly clear."


Thomas Neubauer

VP Sales - International Accounts EMEA & APAC, Bosch Group

"Absolutely on-topic and to the point. An exchange with Dr. Husemann-Kopetzky is the best investment of your own time."


Dominic Mielmann

Head of Category Management & Operations, XXXLdigital (XXXLutz Group)

"Markus has a tremendous practitioner and research-based knowledge of how pricing drives revenue and sales growth."


Chad Crowell

Head of Pricing, BrandSafway/Hünnebeck

"Markus is an expert in his field."


Kevin Mitchel

President, Professional Pricing Society (PPS)

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